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I had this major breakthrough during a client call yesterday. And it's a little personal, but I think it's too important not to share. I was talking to Mike, who's an executive coach specializing in personal development. He's the one who really brought it out of me. I told him, "I HATE this concept of finding yourself." He leaned in. "Good. Tell me more. I remember when I was younger, my mom wanted to get me help because I was screwing up. Cutting class. Smoking weed all day. A completely unproductive member of society. But my dad would tell her, "No, no. Let him find himself." Let him find himself. You know what happened? I wasted YEARS. Good years. Prime years. Just sitting around getting high and doing absolutely nothing with my life. When I watch other people "finding themselves" now... It looks exactly the same.
And I was expressing this regret I had for this period of my life when Mike stopped me. "Danny, listen to me... Every single moment brought you here." "You can't have the life you have now without every single moment that came before." "Even the 'wasted' ones." He explained that whether I was actually finding myself or just lost... It was still part of the process. Life unfolds. We do things. We make mistakes. We learn. Sometimes we don't even know we're learning. But every experience shapes us. "You get to choose your perspective," Mike said. "You can look at it as waste... OR you can see it as the exact path that got you to where you are." And then he hit me with this: "If you're not happy with where you are, that's different." "That's about what you do NOW." "Not what happened before." I sat there for a second. Processing. Because here's what I realized... All those "wasted" years? They taught me what NOT to do. They showed me what happens when you avoid the work. They gave me the hunger I have today. The drive to help others avoid the same stuff I've been through. So yeah, I still hate the phrase "finding yourself." But Mike was right about one thing. Every moment matters. Especially the ones that feel wasted. Because they're the ones that finally wake you up. Much love, |
Stress-free content systems for founders and companies
This may be hard to hear. But every problem in your business is a YOU problem. It’s not the market. Or the economy. Or the employee who doesn’t listen. Or the annoying customer. It’s YOU. I sat down with my homey, Travis Howard, who delivered this tough love to me during the latest episode of the podcast. Travis is a former cannabis attorney turned consultant. He’s worked with everyone from scrappy startups to companies that just raised $500 million. Here’s how he put it: “Every business...
At some point in our businesses, we’ve all worked with a client who SUCKS. Every time they message you or their name pops up in your calendar, it literally sucks the life out of you. And we’d do just about anything to avoid having another client like that. One of my best homies has mastered the art of ONLY landing dream clients. His name is Moe Choice. And his secret? He really doesn’t care what other people think of him. A lot of people don’t like Moe. They don’t like his ranting. They don’t...
In 2015, I had an engaged audience of 500,000 listeners for my podcast... BUT I made $0. I had no idea how to MONETIZE my content. Over 3 years running a content agency and consultancy, I’ve spoken with hundreds of business owners about creating content. In fact, I actually asked 319 of them what their biggest challenge is... No. 1 Answer: My content doesn’t bring in business No. 2 Answer: It takes way too much time to produce. Nothing else is even close. I set out to build a solution that...