If you had told me 1 year ago that I'd own an AI software company, I would have laughed you out of the room. But here we are with our first 28 clients. And they all came from one simple problem: Content is hard. My clients kept coming back to me, saying the same thing: "Danny, I love the videos. But I want more. I want newsletters. I want LinkedIn posts. I want to start a YouTube channel. I want all this stuff. And I kept asking myself the same question: How do I give them more content...
about 1 month ago • 2 min read
I was hanging out with homey, Travis, yesterday. He's a seasoned entrepreneur who's owned several businesses. He asked me how things were going. Business is growing. Boys are getting older. Life is good. Yes. Things are moving in the right directon but I'm still digging out of a hole. See, before I started my business, I put myself in a pretty deep financial hole. And while I've made a lot of progress over the last 3 years, I'm still climbing. My wife asks about the house. "When are we...
4 months ago • 2 min read
I was on a Zoom with 12 people who hired me, and I noticed a pattern I had never seen this clearly before. On Monday, we did the kickoff call for the Content on Easy Mode Community. To help everyone get to know each other, we went around the room and did introductions. I didn’t even ask this question, but people started volunteering how they found me and why they joined. Here’s what shocked me: 4 people first discovered me because I presented inside communities they were already part of(and...
4 months ago • 2 min read
I go to the gym every morning. Part of my workout is a 30-40 minute cardio session. I used to do the treadmill, but I hurt my ankle, so I've been on the elliptical. (I'm getting old.) 😢 For the last 3 years, while I do cardio, I've been watching TV shows. I decided to change that up this year. Started last week. Instead of TV shows, I've been watching YouTube videos. All stuff related to my business. How to create better content, how to generate more leads, trends in the social media world I...
4 months ago • 2 min read
99% of business owners I speak to are terrified to niche down. They think that if they get too specific, they'll miss out on sales. Miss out on opportunities. That nobody will see or interact with their content. I get it. It feels risky. But with social media getting more saturated and growth getting harder (especially on LinkedIn), being hyper-niche is actually an unfair advantage, not a concern. Let me explain. If you've ever been to the Carolinas, you've probably seen Cheerwine. It's a...
4 months ago • 2 min read
I just saw this video on social media trends for 2026. No surprise. The number one topic? AI. But here's what I found most interesting... People's resistance towards AI content. Which is ironic. Everybody wants to use AI to go faster. But then they turn around and complain about consuming content that was generated by AI. One of my favorite social media marketing experts, with over a million followers and a billion views, was breaking content into two buckets: AI and human. His advice? Go all...
4 months ago • 1 min read
In 2022, while working in sales for a national payroll company, something weird happened that changed my life forever.Even though I was relatively new to the company, I had built a really good reputation for myself. So good, in fact, that they tapped me on the shoulder to present to 300 people on how to use video in sales.I felt that I had earned the right to start applying for promotions. But I did 7 interviews. 7 final rounds. 7rejections. 😢 The last rejection hit the hardest because it was...
4 months ago • 1 min read
This may be hard to hear. But every problem in your business is a YOU problem. It’s not the market. Or the economy. Or the employee who doesn’t listen. Or the annoying customer. It’s YOU. I sat down with my homey, Travis Howard, who delivered this tough love to me during the latest episode of the podcast. Travis is a former cannabis attorney turned consultant. He’s worked with everyone from scrappy startups to companies that just raised $500 million. Here’s how he put it: “Every business...
5 months ago • 1 min read
At some point in our businesses, we’ve all worked with a client who SUCKS. Every time they message you or their name pops up in your calendar, it literally sucks the life out of you. And we’d do just about anything to avoid having another client like that. One of my best homies has mastered the art of ONLY landing dream clients. His name is Moe Choice. And his secret? He really doesn’t care what other people think of him. A lot of people don’t like Moe. They don’t like his ranting. They don’t...
5 months ago • 1 min read