99% of business owners I speak to are terrified to niche down. They think that if they get too specific, they'll miss out on sales. Miss out on opportunities. That nobody will see or interact with their content. I get it. It feels risky. But with social media getting more saturated and growth getting harder (especially on LinkedIn), being hyper-niche is actually an unfair advantage, not a concern. Let me explain. If you've ever been to the Carolinas, you've probably seen Cheerwine. It's a...
5 days ago • 2 min read
I just saw this video on social media trends for 2026. No surprise. The number one topic? AI. But here's what I found most interesting... People's resistance towards AI content. Which is ironic. Everybody wants to use AI to go faster. But then they turn around and complain about consuming content that was generated by AI. One of my favorite social media marketing experts, with over a million followers and a billion views, was breaking content into two buckets: AI and human. His advice? Go all...
7 days ago • 1 min read
In 2022, while working in sales for a national payroll company, something weird happened that changed my life forever.Even though I was relatively new to the company, I had built a really good reputation for myself. So good, in fact, that they tapped me on the shoulder to present to 300 people on how to use video in sales.I felt that I had earned the right to start applying for promotions. But I did 7 interviews. 7 final rounds. 7rejections. 😢 The last rejection hit the hardest because it was...
12 days ago • 1 min read
This may be hard to hear. But every problem in your business is a YOU problem. It’s not the market. Or the economy. Or the employee who doesn’t listen. Or the annoying customer. It’s YOU. I sat down with my homey, Travis Howard, who delivered this tough love to me during the latest episode of the podcast. Travis is a former cannabis attorney turned consultant. He’s worked with everyone from scrappy startups to companies that just raised $500 million. Here’s how he put it: “Every business...
about 1 month ago • 1 min read
At some point in our businesses, we’ve all worked with a client who SUCKS. Every time they message you or their name pops up in your calendar, it literally sucks the life out of you. And we’d do just about anything to avoid having another client like that. One of my best homies has mastered the art of ONLY landing dream clients. His name is Moe Choice. And his secret? He really doesn’t care what other people think of him. A lot of people don’t like Moe. They don’t like his ranting. They don’t...
about 1 month ago • 1 min read
In 2015, I had an engaged audience of 500,000 listeners for my podcast... BUT I made $0. I had no idea how to MONETIZE my content. Over 3 years running a content agency and consultancy, I’ve spoken with hundreds of business owners about creating content. In fact, I actually asked 319 of them what their biggest challenge is... No. 1 Answer: My content doesn’t bring in business No. 2 Answer: It takes way too much time to produce. Nothing else is even close. I set out to build a solution that...
about 2 months ago • 1 min read
I'm 42 years old, and I have $0 saved for retirement. 😬 Most financial advisors would probably judge me and run in the opposite direction. What they don't know is that: I emptied out my savings to pay off my wife's student loans so we can afford to buy our first home. I emptied it out again to keep the lights on for my family while I was building my business. When I told this Derek Coburn, he didn't judge me at all. He APPLAUDED me. Because Derek has a very different perspective on...
about 2 months ago • 1 min read
Yesterday, I saw a post calling Alex Hormozi a liar. (of course, the post got a ton of attention) But I don't think he's a liar at all. I don't think most business entrepreneur gurus you see on social media, with millions of views and followers, are lying to you. They're just playing a completely different game. The audience that they've built gives them leverage that you do not have as somebody with 1,000, 5,000 or even 10,000 followers. And does that mean that I'm not going to take some of...
about 2 months ago • 2 min read
I had this major breakthrough during a client call yesterday. And it's a little personal, but I think it's too important not to share. I was talking to Mike, who's an executive coach specializing in personal development. He's the one who really brought it out of me. Mike and me during our in-person meetup last month I told him, "I HATE this concept of finding yourself." He leaned in. "Good. Tell me more. I remember when I was younger, my mom wanted to get me help because I was screwing up....
3 months ago • 2 min read