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I call Nat Berman the most generous man on LinkedIn. And after our conversation yesterday, I finally understand why. This homey used to spend 6-8 hours a day commenting on LinkedIn. 500+ comments daily. Until LinkedIn started thinking he was a bot. But here's what’s really wild… In 5 years of daily posting, he's had exactly ONE post go over 100,000 views. Yet he's built a 7-figure business. How? T-shirts. Nat only wears 80s and 90s movie t-shirts. Breakfast Club. Ferris Bueller. The Goonies. "People who watch '80s and '90s movies, they're my people. Anyone who references the shirt? That's a client." Automatic lead qualification through nostalgia. Genius. There is a little more to it than just t-shirts, though. 😂 Nat is really disciplined, generous, and he's playing the social selling game at a very high level. Here's some of my big takeaways from our conversation:
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Stress-free content systems for founders and companies
I was hanging out with homey, Travis, yesterday. He's a seasoned entrepreneur who's owned several businesses. He asked me how things were going. Business is growing. Boys are getting older. Life is good. Yes. Things are moving in the right directon but I'm still digging out of a hole. See, before I started my business, I put myself in a pretty deep financial hole. And while I've made a lot of progress over the last 3 years, I'm still climbing. My wife asks about the house. "When are we...
I was on a Zoom with 12 people who hired me, and I noticed a pattern I had never seen this clearly before. On Monday, we did the kickoff call for the Content on Easy Mode Community. To help everyone get to know each other, we went around the room and did introductions. I didn’t even ask this question, but people started volunteering how they found me and why they joined. Here’s what shocked me: 4 people first discovered me because I presented inside communities they were already part of(and...
I go to the gym every morning. Part of my workout is a 30-40 minute cardio session. I used to do the treadmill, but I hurt my ankle, so I've been on the elliptical. (I'm getting old.) 😢 For the last 3 years, while I do cardio, I've been watching TV shows. I decided to change that up this year. Started last week. Instead of TV shows, I've been watching YouTube videos. All stuff related to my business. How to create better content, how to generate more leads, trends in the social media world I...