I call Nat Berman the most generous man on LinkedIn. And after our conversation yesterday, I finally understand why. This homey used to spend 6-8 hours a day commenting on LinkedIn. 500+ comments daily. Until LinkedIn started thinking he was a bot. But here's what’s really wild… In 5 years of daily posting, he's had exactly ONE post go over 100,000 views. Yet he's built a 7-figure business. How? T-shirts. Nat only wears 80s and 90s movie t-shirts. Breakfast Club. Ferris Bueller. The Goonies. "People who watch '80s and '90s movies, they're my people. Anyone who references the shirt? That's a client." Automatic lead qualification through nostalgia. Genius. There is a little more to it than just t-shirts, though. 😂 Nat is really disciplined, generous, and he's playing the social selling game at a very high level. Here's some of my big takeaways from our conversation:
For all my Spotify peeps... GET IT HERE! FYI... You do not want to miss this Cuban story! |
Stress-free content systems for founders and companies
I was planning on using this weekend to relax and recharge. But since it poured buckets on Saturday and my kids went to a birthday party, I decided to build something special for you. So far this year, I've had 168 sales meetings with founders and experts. And one piece of information that I learn from every call is... Their No. 1 biggest frustration with content. And there are 2 problems that come up more than others: 1- Never knowing what to post 2- Creating content that doesn't convert I...
3 years ago today, I was in a pretty dark place 100 pounds overweight. Emptying my 401k just to cover the mortgage. Stressed beyond belief because I was failing to provide for my family. So naturally, I did what any rational person would do... I quit my job. I moved my family across the country and went all-in on myself. Everyone thought I'd lost it. (Including my parents) But here's what happened next: I built a $700k solo business (zero employees) Dropped 100 pounds Took my first family...
Really interesting observation about LinkedIn's organic reach Take a look at these 2 posts... Post #1: 2,944 viewsPost #2: 23,342 views Both had similar engagement. (Actually, the first one had MORE.) So why did the second post get 10X the views? Because the LinkedIn algorithm has changed. Massively. Here's what I learned. This comes directly from LinkedIn executives... Engagement used to be EVERYTHING. Not anymore. Now LinkedIn prioritizes 3 things: 1. Relevance They analyze your...