Over the last four years, I’ve posted over 3,000 videos on social media. Even though I was resistant, I got started because I knew I couldn't build the brand and business I wanted without putting myself out there. Writing posts and designing carousels was good. But seeing someone’s face, hearing their voice, and feeling their energy—that’s what truly connects people. Here are my four biggest lessons: Lesson 1: Quantity Leads To QualityI used to overthink every video, but the truth is—the more you create, the better you get. Your first 50 videos will probably suck. That’s fine. Everybody's do. (unless you work with me) You don't get good until you stop caring what everybody else thinks and just hit record. Lesson 2: The Hook Is EverythingThis changed everything for me—for three reasons:
Lesson 3: The Best Ideas Come From Your ExperiencesFinally, I realized the best content isn’t scripted—it’s sparked from the things you do every day. And it came with some unexpected benefits:
Lesson 4: Consistency Beats ViralityViral videos are great, but what really moves the needle is showing up every single week. The founders who win aren’t the ones chasing trends. They’re the ones who keep experimenting, keep refining, and keep showing up—even when they're not getting the reach they want. So, if you’re thinking about creating videos, start today. And if you need help, holler at your boy! ✌️ Put Your Video on Easy ModePS. The best feeling in the world, though, is when I help people post their first-ever video! 💙 |
Elevating founders with social video. I'll put your video on "easy mode" and drive revenue on LinkedIn and beyond.
If you think the reason your LinkedIn videos aren't generating leads is because you don’t have enough followers… I’m about to blow your mind. I used to be in your shoes: Posting videos, getting the same meh results. Hoping that if I just said the right buzzword or came up with a better hook, I’d magically attract clients. And instead? I’d wake to a few hundred views and comments from the same 10 people over and over again. But after more posts than I care to admit, I stumbled on a few that...
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