Over the last four years, I’ve posted over 3,000 videos on social media.

Even though I was resistant, I got started because I knew I couldn't build the brand and business I wanted without putting myself out there.

Writing posts and designing carousels was good. But seeing someone’s face, hearing their voice, and feeling their energy—that’s what truly connects people.

Here are my four biggest lessons:

Lesson 1: Quantity Leads To Quality

I used to overthink every video, but the truth is—the more you create, the better you get.

Your first 50 videos will probably suck. That’s fine. Everybody's do. (unless you work with me)

You don't get good until you stop caring what everybody else thinks and just hit record.

Lesson 2: The Hook Is Everything

This changed everything for me—for three reasons:

1. Attention spans suck—if you don’t grab someone in the first 3 seconds, they’re gone.
2. A strong hook sets up the entire video. If people are hooked early, they’ll stay for the payoff.
3. It forced me to simplify my messaging. The No. 1 compliment I get on my content is I make it simple.

Lesson 3: The Best Ideas Come From Your Experiences

Finally, I realized the best content isn’t scripted—it’s sparked from the things you do every day.

And it came with some unexpected benefits:

• Less pressure to “come up” with ideas—my audience tells me what they need.
• My content became more relatable because it addresses actual pain points.
• I generate inbound leads because people feel I'm speaking directly to them.

Lesson 4: Consistency Beats Virality

Viral videos are great, but what really moves the needle is showing up every single week.

The founders who win aren’t the ones chasing trends. They’re the ones who keep experimenting, keep refining, and keep showing up—even when they're not getting the reach they want.

So, if you’re thinking about creating videos, start today.

And if you need help, holler at your boy! ✌️

​Put Your Video on Easy Mode​

PS. The best feeling in the world, though, is when I help people post their first-ever video! 💙

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