I have a terrible confession. I am sitting on an absolute goldmine. And I’ve been keeping this from you for over a year now. Lying to you, lying to my clients, lying to everyone. So, here it goes… Every week, I interview high-level experts for their video content. CEOs, founders, marketing experts, sales leaders, you name it. PHEW. Okay, got that off my chest. Now that monkey’s off my back, let me tell you more… As you probably know, I ask them questions, help them share their expertise, and turn it into video content. But here's what hit me recently: I learn more from these conversations than I did in any classroom. Every one of my film sessions is a freaking business masterclass. In the last month alone, I've listened to:
I'm literally getting paid to attend business school. And I've been keeping it all to myself! I’M SO SORRY 😂 During a recent call with a mentor, I had an aha moment. Why not share these incredible conversations with YOU? So I'm pivoting the podcast. Same expert guests but now, with a mission that actually matches what's happening: To give you free access to real business insights from people who are actually doing the thing. Kinda like Diary of a CEO, except I'm not talking to celebrities. What's in it for everyone: For my guests:
For you:
For me:
Here's a sneak peek at the next couple of episodes:
All lessons from people who learned the hard way, so you don't have to. Starting now, you can find me on YOUTUBE or SPOTIFY. Every episode is a working session with a successful entrepreneur. You'll see exactly how I help them turn their expertise into content, while learning their best business strategies along the way. It's like being a fly on the wall in a $5,000 strategy session. Except it's FREE. See you in class, P.S. If you've been thinking about creating video content but keep putting it off, pay attention to how natural these conversations feel. This is what "Video on Easy Mode" looks like. Just two people talking about what they know best. |
Elevating founders with social video. I'll put your video on "easy mode" and drive revenue on LinkedIn and beyond.
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Let’s get one thing straight: hooks are important. There’s no shortage of content these days. If your posts don’t grab attention immediately, people scroll right by. But here’s what I’ve been noticing… The hooks we’ve been taught to use? They’re not working anymore! You know the ones: “Here’s the secret to 10x your revenue on LinkedIn.” “Double your leads with one phrase?” “7 hacks to stop the scroll.” These are manufactured. Formulaic. Obvious. And honestly… people are kinda tired of them. I...
If you think the reason your LinkedIn videos aren't generating leads is because you don’t have enough followers… I’m about to blow your mind. I used to be in your shoes: Posting videos, getting the same meh results. Hoping that if I just said the right buzzword or came up with a better hook, I’d magically attract clients. And instead? I’d wake to a few hundred views and comments from the same 10 people over and over again. But after more posts than I care to admit, I stumbled on a few that...