A while back, I worked with a founder who was spending hours trying to create video content for LinkedIn.

Three days a week, he’d sit down, open a blank doc, and try to come up with ideas.

Sometimes he’d get one video out.
Other times, nothing.

Then, he’d scroll LinkedIn and see people posting videos daily - and they were actually getting engagement.

“I feel like everyone else has this figured out,” he told me.

Sound familiar?

It's hard not to get down on yourself when you feel like this should be simple.

You think "I should be able to sit here, and talk about the things I already know about... How hard can it be?"

But that's not the way it usually works out.

You end up getting in your head, fumbling over your words, and slapping a CTA on the end that doesn't drive results.

Or, you're out here creating videos on a consistent basis, but still - none of them are producing sales - let alone leads.

What gives?

Here’s the thing: creating content isn’t about finding the perfect idea.​
It’s about having a simple system that keeps you consistent, and drives consistent results.

That’s exactly why I created the ECP framework: Educate, Connect, Promote.

It breaks content into three simple buckets so you never run out of things to post.

I’ll show you how to break it all down step-by-step so you can create 30 days of content without overthinking or wasting time.

1. EDUCATE (Position yourself as the expert)

Answer the top 8 questions your audience asks you over and over.

For example, if you’re in finance, one might be:
👉 “What can I deduct on my taxes?”

That’s a post right there. Answer it in your own words, no fluff, just value.

🔹 Pro tip: Write content in the same language your customers use. If they ask, “Should I add subtitles to my videos?” use that exact wording. It makes your content more relatable.

2. CONNECT (Build trust & credibility)

People don’t buy from brands. They buy from people.

This is where you share your personal journey, bold opinions, or behind-the-scenes insights.

Examples:
​• “Here’s why you should NEVER use a teleprompter for your videos.”

• “I used to think [industry norm] was the key to success—turns out, I was wrong.”

• “This is the biggest mistake I made in my first year creating content…”

These posts get engagement, build your brand, and make people actually want to work with you.

3. PROMOTE (Turn views into leads, without hard selling)

Here’s the truth: Sales content won’t always go viral. But it’s what makes people buy.

Instead of hard selling, just share what you’re working on and the results you’re getting.

Example:
​“I helped a client create 3 LinkedIn videos, and they got twice the engagement of her normal posts. Here’s what we did…”

This positions you as an expert without sounding salesy.

Now, I know what you’re thinking: “This sounds great, but how do I actually plan all of this?”

That’s where my 4-Week Content Calendar comes in.

​​I put together plug-and-play video hooks that take the guesswork out of content creation, so you know exactly what to post and when.

Want it? Grab it here → ​​​​4-Week Content Calendar.pdf​

No more overthinking. No more blank screens.
Just a system that actually brings in leads.

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