Today, I want to break down how you can create one video that generates leads, gets people to actually show up to your sales call, and makes them WANT to buy from you.

(Prefer to watch it all on video? 👉🏻 Click here)

A year ago, I was chasing the wrong thing.

I thought I needed to go viral.
I thought I needed millions of views.
I thought I needed a massive audience to land high-paying clients.

Turns out, I didn’t need any of that.

Because the video that made me over $500K in sales?

It only got 4,000 views.

So how did a “low-view” video bring in that much revenue?

Because views don’t pay the bills, conversions do.

Most people create content to get attention.​
But if you want to actually get paid, your content needs to do one thing:

Move people from “interested” to “ready to buy.”

That’s exactly what this one video does.

Last year, I posted 400 times on Linked, but this one video helps me close 90% of my sales and is the center of my strategy.

The video?

A behind the scenes look at me working with clients to put their videos on easy mode.

So how can a video with. just 4k views make 1/2 million dollars?

Let's break it down:

Step 1: Create Intentional, Lead Generating Content

Most people post to go viral.
I post to get clients.

Big difference.

This video wasn’t flashy.
It wasn’t built for engagement.
It was built to make my ideal clients say:

“Damn, I need this.”

How?

• It showed my process. Clients saw exactly how I take their videos from idea to polished final product.
• It proved credibility. By featuring real work with real clients, it eliminated any doubts.
• It made content creation look effortless. My audience didn’t just see the end result, they saw themselves doing it, too.

Pro Tip: ​
Stop hiding behind “value posts.”

Instead, document your process and turn it into content. Show people what it’s like to work with you, because if they can see it, they can believe it.

Step 2: Use Content to Pre-Sell & Warm Up Leads

(This books a sales call almost every day on autopilot.)

Getting someone to book a sales call is easy with tools like Calendly and DMs.
But getting them to actually show up ready to buy? Different story.

Send them a video like this one to actually SHOW them what it's like to with you before they've even gotten on the call.

Before they ever get on a call, they’ve already seen how I work.
​
They already know my process.
They’re already picturing themselves as my next client.

That’s why this video books a call almost every day, on autopilot.
​
And it’s why my show-up rate is over 90%.

Pro Tip:​
Before your next sales call, send a behind-the-scenes video showing what it’s like to work with you. The more they see the result, the more they’ll want it.

Step 3: Stop Selling, Start Showing

I use this same video when I hop on sales calls.

You know what I don’t do on sales calls?
A 20-slide death-by-PowerPoint presentation.

Instead of telling people what I do,
I show them.

I literally pull up the video and say,
​“Here’s how it works.”

No over-explaining.
No convincing.
​
Just undeniable proof that I make creating video content easy.

By seeing the process from start to finish they are more likely to see themselves making content easily.
​
I'll never do another sales call without this strategy.

And guess what?

They buy.

Pro Tip:​
On your next sales call, skip the pitch. Instead, walk them through your process. Make it so easy to visualize that saying no feels impossible.

Here’s a couple of Bonus ways to use this video…

1. Use it as a follow up message for people for people who didn't close on the call. It's much better than a "Just checking in" email that immediately gets deleted.

2. Add it to your website or landing pages. Add it to your LinkedIn services or experience section so people can find it on your profile.

3. Put it as many places as you can because it fucking works!

And if you to want to create expert video content for your business that drives ideal clients to your LinkedIn profile and DMS, holler at your boy to put your video on easy mode.

In just one hour a month, we’ll make videos that position you as thought leader in your industry, and generate quality leads that turn into actual business, without you having to be the next big influencer.

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