a podcast is bad for business
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Crazy story… In January, I hired a podcast consultant to help me launch Free Business School. But I hired him without ever watching his podcast. Not one episode. Why? Every day, he showed up on my LinkedIn feed with clips from his podcast. And without watching a full episode, I got to KNOW him. His expertise. His approach. His personality. That's the power nobody talks about. See, a business podcast is NOTHING like Diary of a CEO, Modern Wisdom, or Joe Rogan. You don’t need celebrity guests or thousands of listeners. It's about one thing... DISTRIBUTION. Ryan Sullivan has helped 200+ founders launch profitable podcasts. Here's my big takeaways: → One recording becomes 40+ pieces of content For all my Spotify peeps... CLICK HERE If you've ever thought about podcasting for your business, you need to watch this one! Talk soon, P.S. At minute 31, Ryan reveals when he knew his strategy worked. Spoiler: Nothing to do with downloads. 😉 |
Coach Danny D
Stress-free content systems for founders and companies
Hey Reader, I'm coming to you from Charlotte this morning. I'm getting ready to speak at the Empowered Podcasting Conference. (more to come on that next week) 🤗 But let's get into why I'm hitting your inbox today... Last month I dropped an uncut solo podcast. But I never expected what happened next. The outpouring of gratitude, support, and love from the people who listened blew me away. And I understand why. It’s because it was uncut. It was transparent. It was emotional. It was more human...
I call Nat Berman the most generous man on LinkedIn. And after our conversation yesterday, I finally understand why. This homey used to spend 6-8 hours a day commenting on LinkedIn. 500+ comments daily. Until LinkedIn started thinking he was a bot. But here's what’s really wild… In 5 years of daily posting, he's had exactly ONE post go over 100,000 views. Yet he's built a 7-figure business. How? T-shirts. Nat only wears 80s and 90s movie t-shirts. Breakfast Club. Ferris Bueller. The Goonies....
I was planning on using this weekend to relax and recharge. But since it poured buckets on Saturday and my kids went to a birthday party, I decided to build something special for you. So far this year, I've had 168 sales meetings with founders and experts. And one piece of information that I learn from every call is... Their No. 1 biggest frustration with content. And there are 2 problems that come up more than others: 1- Never knowing what to post 2- Creating content that doesn't convert I...