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Your boy is back after a 10-day social media detox. I needed the break. I was getting bored with the content flooding my feed. (including my own) 😢 So I unplugged completely. Spoke at the Empowered Podcasting Conference. Hit Disney World with my family. (even met the Supreme Leader, Kylo Ren). Then I took a few days to sit, reflect, and figure out what was bugging me. Here's what I discovered: I've been stuck between two identities. Everyone knows me as "the video guy", which was a role I totally embraced. Built a thriving service powered by video content. But after two years of growth and experience, I'm not the same person I was 2 years ago. The difference is that I've got so much more experience and knowledge to offer than I did. What I realized from working with 200+ clients is what businesses actually want from content:
There's only one way to check all three boxes: Rock-solid systems. I've spent 2 years building these systems for myself and my clients. They've powered my multi-six-figure business from zero, without spending a penny on ads. The 6 systems in my playbook:
These exact systems are generating millions in revenue for me and my clients. You already have access to the first one—my "Content on Easy Mode" system that extracts endless ideas from client conversations. Don't have it yet? Grab it here. Over the next few weeks, I'm sharing all 6 systems with you. Stay tuned. The goods are coming. 😁 Best, P.S. Ready to deploy these systems now and start attracting premium LinkedIn clients? Reply to this email. My Content on Easy Mode program is live with spots available for 1:1 work. |
Stress-free content systems for founders and companies
I was on a Zoom with 12 people who hired me, and I noticed a pattern I had never seen this clearly before. On Monday, we did the kickoff call for the Content on Easy Mode Community. To help everyone get to know each other, we went around the room and did introductions. I didn’t even ask this question, but people started volunteering how they found me and why they joined. Here’s what shocked me: 4 people first discovered me because I presented inside communities they were already part of(and...
I go to the gym every morning. Part of my workout is a 30-40 minute cardio session. I used to do the treadmill, but I hurt my ankle, so I've been on the elliptical. (I'm getting old.) 😢 For the last 3 years, while I do cardio, I've been watching TV shows. I decided to change that up this year. Started last week. Instead of TV shows, I've been watching YouTube videos. All stuff related to my business. How to create better content, how to generate more leads, trends in the social media world I...
99% of business owners I speak to are terrified to niche down. They think that if they get too specific, they'll miss out on sales. Miss out on opportunities. That nobody will see or interact with their content. I get it. It feels risky. But with social media getting more saturated and growth getting harder (especially on LinkedIn), being hyper-niche is actually an unfair advantage, not a concern. Let me explain. If you've ever been to the Carolinas, you've probably seen Cheerwine. It's a...