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What's up! ✌️

Trump won in a landslide victory.

And let’s be honest, without social media, it might not have been possible.

If he had tried to rely on TV ads or billboards alone, it would've been outpaced in seconds by social media.

But this isn't just for elections, small businesses are reporting that they see 78% more revenue from digital ads than traditional ones.

Back when I was doing sales, I watched firsthand as online marketing completely changed customer behavior and expectations.

People used to come into the store with a bunch of questions, ready to spend a few hours learning everything on-site.

But quickly, they started coming in with pre-formed opinions based on what they'd already seen online.

They’d done their research, compared prices, and even learned about product features from social media before stepping through the door.

We had to adapt - fast.

Not only to answer their questions but to add real value beyond what they could find online.

Digital marketing didn’t just help attract more customers; it changed the entire sales process, building engagement and loyalty even before a customer ever met us.

And now, in 2024, that trend has only intensified.

The question is, how do you make sure your business is ready to keep up?

Here are 3 strategies I’ve seen work time and time again:

1. Relate and Repeat​
Find the biggest issues that keep your audience up at night, the ones they can’t shake, even when they're around family.

For Trump, it was immigration and inflation.

For your business, it might be safety, convenience, or value.

Make those issues the core of your message and keep them front and center.

If this sounds complicated Reader, don’t worry.

It’s a skill like any other, something you can learn.

It’s why I created Video on Easy Mode.​

2. Use the Right Channel​
Trump's team reached over 100 million views through podcasts alone. The takeaway?

Find the channels where your audience already hangs out.

For some businesses, this might mean partnering with podcasts or local social accounts that align with your audience’s interests.

3. Leverage Influencer Marketing​
The campaign worked with figures like RFK and Elon Musk to reach new audiences.

For your brand, think about bringing in trusted team members, clients, or local influencers to showcase what you offer.

People relate to real faces, they’re memorable, and they build trust.

The world is changing fast, and an online presence has become essential.

Start small, but start now.

Try just one of these tips this week and see how it changes your reach.

P.S.

As someone who started in face-to-face sales, here's what I know:

Promoting my business with videos is the most fun I’ve had.

You're constantly on the lookout for interesting opinions or new insights.

You’re rewarded for following your curiosity and helping your audience along the way. And best of all, you’re consistently creatively engaged.

Obviously, it’s highly profitable too, or I wouldn't be doing it.

Let me help you do it on easy mode​
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