3 years ago, my friend Alana's mom passed away unexpectedly. And her business was dying too. Then she did something most "experts" say NEVER to do... She shared it all publicly. I know what you're thinking, that sounds a little dangerous? Most experts would recommend that you keep it professional and definitely don't bring your personal mess to LinkedIn. But here's what they DON'T tell you... Alana built one of the most memorable brands on LinkedIn doing exactly this. There's a catch, though, and it's HUGE. She only shared AFTER she healed. Not during the mess when everything was falling apart. Not for pity engagement or sympathy likes. She waited until after she'd done the real work on herself. Here's her golden rule that we should all steal: "If I can't connect the dots to why it matters to my audience, I don't share it." That's the difference between building in public and just crying in public. Every story she tells is connected to YOUR value. Every vulnerable moment is tied to YOUR growth. She never dumps her problems for likes. There's always a lesson that serves her audience. I just had Alana on Free Business School and let's just say she didn't disappoint. Here's just some of what we got into:
But there's also a BONUS. Her 4-part "Value DNA" framework. This is the exact system she uses to turn personal stories into profitable content. The same framework that took her from rock bottom to completely booked solid with dream clients. And she breaks it ALL down step-by-step in our interview. And for all my Spotify peepes here you go... 👉 GET THE GOODS Talk soon, |
Elevating founders with social video. I'll put your video on "easy mode" and drive revenue on LinkedIn and beyond.
3 years ago today, I was in a pretty dark place 100 pounds overweight. Emptying my 401k just to cover the mortgage. Stressed beyond belief because I was failing to provide for my family. So naturally, I did what any rational person would do... I quit my job. I moved my family across the country and went all-in on myself. Everyone thought I'd lost it. (Including my parents) But here's what happened next: I built a $700k solo business (zero employees) Dropped 100 pounds Took my first family...
Really interesting observation about LinkedIn's organic reach Take a look at these 2 posts... Post #1: 2,944 viewsPost #2: 23,342 views Both had similar engagement. (Actually, the first one had MORE.) So why did the second post get 10X the views? Because the LinkedIn algorithm has changed. Massively. Here's what I learned. This comes directly from LinkedIn executives... Engagement used to be EVERYTHING. Not anymore. Now LinkedIn prioritizes 3 things: 1. Relevance They analyze your...
As much as it pains me to say this… I’m pressing pause on vertical video on LinkedIn. The keyword here is “vertical.” For the time being, I’m going ONLY to post landscape videos for LinkedIn. And yeah, this is a big deal for me. I built my ENTIRE brand and business doing vertical video on LinkedIn. So why am I doing this? Unfortunately, LinkedIn has some serious UX problems with vertical video. Let me explain… First, let me show you the data. I ran an experiment with my last 20 videos. 10...