the most memorable brands do THIS
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3 years ago, my friend Alana's mom passed away unexpectedly. And her business was dying too. Then she did something most "experts" say NEVER to do... She shared it all publicly. I know what you're thinking, that sounds a little dangerous? Most experts would recommend that you keep it professional and definitely don't bring your personal mess to LinkedIn. But here's what they DON'T tell you... Alana built one of the most memorable brands on LinkedIn doing exactly this. There's a catch, though, and it's HUGE. She only shared AFTER she healed. Not during the mess when everything was falling apart. Not for pity engagement or sympathy likes. She waited until after she'd done the real work on herself. Here's her golden rule that we should all steal: "If I can't connect the dots to why it matters to my audience, I don't share it." That's the difference between building in public and just crying in public. Every story she tells is connected to YOUR value. Every vulnerable moment is tied to YOUR growth. She never dumps her problems for likes. There's always a lesson that serves her audience. I just had Alana on Free Business School and let's just say she didn't disappoint. Here's just some of what we got into:
But there's also a BONUS. Her 4-part "Value DNA" framework. This is the exact system she uses to turn personal stories into profitable content. The same framework that took her from rock bottom to completely booked solid with dream clients. And she breaks it ALL down step-by-step in our interview. And for all my Spotify peepes here you go... 👉 GET THE GOODS Talk soon, |
Coach Danny D
Stress-free content systems for founders and companies
At some point in our businesses, we’ve all worked with a client who SUCKS. Every time they message you or their name pops up in your calendar, it literally sucks the life out of you. And we’d do just about anything to avoid having another client like that. One of my best homies has mastered the art of ONLY landing dream clients. His name is Moe Choice. And his secret? He really doesn’t care what other people think of him. A lot of people don’t like Moe. They don’t like his ranting. They don’t...
In 2015, I had an engaged audience of 500,000 listeners for my podcast... BUT I made $0. I had no idea how to MONETIZE my content. Over 3 years running a content agency and consultancy, I’ve spoken with hundreds of business owners about creating content. In fact, I actually asked 319 of them what their biggest challenge is... No. 1 Answer: My content doesn’t bring in business No. 2 Answer: It takes way too much time to produce. Nothing else is even close. I set out to build a solution that...
I'm 42 years old, and I have $0 saved for retirement. 😬 Most financial advisors would probably judge me and run in the opposite direction. What they don't know is that: I emptied out my savings to pay off my wife's student loans so we can afford to buy our first home. I emptied it out again to keep the lights on for my family while I was building my business. When I told this Derek Coburn, he didn't judge me at all. He APPLAUDED me. Because Derek has a very different perspective on...