the most memorable brands do THIS


3 years ago, my friend Alana's mom passed away unexpectedly. And her business was dying too.

Then she did something most "experts" say NEVER to do...

She shared it all publicly.

I know what you're thinking, that sounds a little dangerous?

Most experts would recommend that you keep it professional and definitely don't bring your personal mess to LinkedIn.

But here's what they DON'T tell you...

Alana built one of the most memorable brands on LinkedIn doing exactly this.

There's a catch, though, and it's HUGE.

She only shared AFTER she healed.

Not during the mess when everything was falling apart. Not for pity engagement or sympathy likes. She waited until after she'd done the real work on herself.

Here's her golden rule that we should all steal:

"If I can't connect the dots to why it matters to my audience, I don't share it."

That's the difference between building in public and just crying in public.

Every story she tells is connected to YOUR value. Every vulnerable moment is tied to YOUR growth. She never dumps her problems for likes. There's always a lesson that serves her audience.

I just had Alana on Free Business School and let's just say she didn't disappoint.

Here's just some of what we got into:

  • Why her 97k Instagram followers made exactly $0
  • The Chrome extension that KILLED her reach by 45% overnight (you may have it installed right now)
  • Her 90-day strategy that landed multiple 8-figure clients
  • How LinkedIn's algorithm is being manipulated right now (and exactly what to do about it)
  • The worst advice that's literally killing brands as we speak

But there's also a BONUS.

Her 4-part "Value DNA" framework.

This is the exact system she uses to turn personal stories into profitable content. The same framework that took her from rock bottom to completely booked solid with dream clients.

And she breaks it ALL down step-by-step in our interview.

video preview

And for all my Spotify peepes here you go... 👉 GET THE GOODS

Talk soon,
Coach D ✌️

Coach Danny D

Stress-free content systems for founders and companies

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