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3 years ago, my friend Alana's mom passed away unexpectedly. And her business was dying too. Then she did something most "experts" say NEVER to do... She shared it all publicly. I know what you're thinking, that sounds a little dangerous? Most experts would recommend that you keep it professional and definitely don't bring your personal mess to LinkedIn. But here's what they DON'T tell you... Alana built one of the most memorable brands on LinkedIn doing exactly this. There's a catch, though, and it's HUGE. She only shared AFTER she healed. Not during the mess when everything was falling apart. Not for pity engagement or sympathy likes. She waited until after she'd done the real work on herself. Here's her golden rule that we should all steal: "If I can't connect the dots to why it matters to my audience, I don't share it." That's the difference between building in public and just crying in public. Every story she tells is connected to YOUR value. Every vulnerable moment is tied to YOUR growth. She never dumps her problems for likes. There's always a lesson that serves her audience. I just had Alana on Free Business School and let's just say she didn't disappoint. Here's just some of what we got into:
But there's also a BONUS. Her 4-part "Value DNA" framework. This is the exact system she uses to turn personal stories into profitable content. The same framework that took her from rock bottom to completely booked solid with dream clients. And she breaks it ALL down step-by-step in our interview. And for all my Spotify peepes here you go... 👉 GET THE GOODS Talk soon, |
Stress-free content systems for founders and companies
I had this major breakthrough during a client call yesterday. And it's a little personal, but I think it's too important not to share. I was talking to Mike, who's an executive coach specializing in personal development. He's the one who really brought it out of me. Mike and me during our in-person meetup last month I told him, "I HATE this concept of finding yourself." He leaned in. "Good. Tell me more. I remember when I was younger, my mom wanted to get me help because I was screwing up....
Your boy is back after a 10-day social media detox. I needed the break. I was getting bored with the content flooding my feed. (including my own) 😢 So I unplugged completely. Spoke at the Empowered Podcasting Conference. Hit Disney World with my family. (even met the Supreme Leader, Kylo Ren). Empowered Podcasting 2 My son being mentored by the Supreme Leader Then I took a few days to sit, reflect, and figure out what was bugging me. Here's what I discovered: I've been stuck between two...
Hey Reader, I'm coming to you from Charlotte this morning. I'm getting ready to speak at the Empowered Podcasting Conference. (more to come on that next week) 🤗 But let's get into why I'm hitting your inbox today... Last month I dropped an uncut solo podcast. But I never expected what happened next. The outpouring of gratitude, support, and love from the people who listened blew me away. And I understand why. It’s because it was uncut. It was transparent. It was emotional. It was more human...