the gurus are NOT lying to you
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Yesterday, I saw a post calling Alex Hormozi a liar. (of course, the post got a ton of attention) But I don't think he's a liar at all. I don't think most business entrepreneur gurus you see on social media, with millions of views and followers, are lying to you. They're just playing a completely different game. The audience that they've built gives them leverage that you do not have as somebody with 1,000, 5,000 or even 10,000 followers. And does that mean that I'm not going to take some of their advice? No, some of it's great. These are successful people. But some of the advice doesn't pertain to you. You can see my take on Hormozi on this post. Hormozi doesn't understand being a parent. Which means I need to filter his advice through the eyes of a parent and choose what works for me. I've listened to expert advice and I've bought books and even some courses from guys like Justin Welsh. I've learned a few things that I've applied in my business. But can I operate my business the same way that they do with the levers they have? Not a chance. And this is where most people fail. They take everything that the gurus are doing and try to copy it for their own business but...
They're selling high-ticket consulting services, not books, courses, and digital products. When it comes to hiring a mentor, coach, or advisor, the best thing to do is hire someone who's maybe 1-3 levels above you, not 10. I hired Ken Yarmosh to be my mentor. Ken was able to increase my service minimum from $500 to $5,000. I chose Ken because he's a few steps ahead of me. He has a 7-figure solo business. He has a similar business to what I want. And who knows what can happen. Maybe one day I'll want something else. I'll want a 9-figure business. And I'll hire Hormozi. Who knows? But for now, I'll filter the advice from the prominent, well-known, successful experts. I'll trust and invest in mentors like Ken who are just a couple steps ahead. Best, |
Coach Danny D
Stress-free content systems for founders and companies
99% of business owners I speak to are terrified to niche down. They think that if they get too specific, they'll miss out on sales. Miss out on opportunities. That nobody will see or interact with their content. I get it. It feels risky. But with social media getting more saturated and growth getting harder (especially on LinkedIn), being hyper-niche is actually an unfair advantage, not a concern. Let me explain. If you've ever been to the Carolinas, you've probably seen Cheerwine. It's a...
I just saw this video on social media trends for 2026. No surprise. The number one topic? AI. But here's what I found most interesting... People's resistance towards AI content. Which is ironic. Everybody wants to use AI to go faster. But then they turn around and complain about consuming content that was generated by AI. One of my favorite social media marketing experts, with over a million followers and a billion views, was breaking content into two buckets: AI and human. His advice? Go all...
In 2022, while working in sales for a national payroll company, something weird happened that changed my life forever.Even though I was relatively new to the company, I had built a really good reputation for myself. So good, in fact, that they tapped me on the shoulder to present to 300 people on how to use video in sales.I felt that I had earned the right to start applying for promotions. But I did 7 interviews. 7 final rounds. 7rejections. 😢 The last rejection hit the hardest because it was...