the gurus are NOT lying to you
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Yesterday, I saw a post calling Alex Hormozi a liar. (of course, the post got a ton of attention) But I don't think he's a liar at all. I don't think most business entrepreneur gurus you see on social media, with millions of views and followers, are lying to you. They're just playing a completely different game. The audience that they've built gives them leverage that you do not have as somebody with 1,000, 5,000 or even 10,000 followers. And does that mean that I'm not going to take some of their advice? No, some of it's great. These are successful people. But some of the advice doesn't pertain to you. You can see my take on Hormozi on this post. Hormozi doesn't understand being a parent. Which means I need to filter his advice through the eyes of a parent and choose what works for me. I've listened to expert advice and I've bought books and even some courses from guys like Justin Welsh. I've learned a few things that I've applied in my business. But can I operate my business the same way that they do with the levers they have? Not a chance. And this is where most people fail. They take everything that the gurus are doing and try to copy it for their own business but...
They're selling high-ticket consulting services, not books, courses, and digital products. When it comes to hiring a mentor, coach, or advisor, the best thing to do is hire someone who's maybe 1-3 levels above you, not 10. I hired Ken Yarmosh to be my mentor. Ken was able to increase my service minimum from $500 to $5,000. I chose Ken because he's a few steps ahead of me. He has a 7-figure solo business. He has a similar business to what I want. And who knows what can happen. Maybe one day I'll want something else. I'll want a 9-figure business. And I'll hire Hormozi. Who knows? But for now, I'll filter the advice from the prominent, well-known, successful experts. I'll trust and invest in mentors like Ken who are just a couple steps ahead. Best, |
Coach Danny D
Stress-free content systems for founders and companies
If you had told me 1 year ago that I'd own an AI software company, I would have laughed you out of the room. But here we are with our first 28 clients. And they all came from one simple problem: Content is hard. My clients kept coming back to me, saying the same thing: "Danny, I love the videos. But I want more. I want newsletters. I want LinkedIn posts. I want to start a YouTube channel. I want all this stuff. And I kept asking myself the same question: How do I give them more content...
I was hanging out with homey, Travis, yesterday. He's a seasoned entrepreneur who's owned several businesses. He asked me how things were going. Business is growing. Boys are getting older. Life is good. Yes. Things are moving in the right directon but I'm still digging out of a hole. See, before I started my business, I put myself in a pretty deep financial hole. And while I've made a lot of progress over the last 3 years, I'm still climbing. My wife asks about the house. "When are we...
I was on a Zoom with 12 people who hired me, and I noticed a pattern I had never seen this clearly before. On Monday, we did the kickoff call for the Content on Easy Mode Community. To help everyone get to know each other, we went around the room and did introductions. I didn’t even ask this question, but people started volunteering how they found me and why they joined. Here’s what shocked me: 4 people first discovered me because I presented inside communities they were already part of(and...