|
Really interesting observation about LinkedIn's organic reach Take a look at these 2 posts... Post #1: 2,944 views Both had similar engagement. (Actually, the first one had MORE.) So why did the second post get 10X the views? Because the LinkedIn algorithm has changed. Massively. Here's what I learned. This comes directly from LinkedIn executives... Engagement used to be EVERYTHING. Not anymore. Now LinkedIn prioritizes 3 things: 1. Relevance 2. Expertise 3. Engagement I was getting frustrated for MONTHS. "Why am I getting hundreds of likes and comments... but my posts aren't being sent out?" Now I get it. LinkedIn wants tactical advice. Not engagement bait. (there was a lot of this!) So here's what this means for your content: If you want NEW eyes on your content: If you want to nurture your existing audience: Both have their place. But now you know which one to use when. And of course, once you get those new eyes... You need to know how to capitalize on them. But that's for another day. More to come... 😉 |
Stress-free content systems for founders and companies
I had this major breakthrough during a client call yesterday. And it's a little personal, but I think it's too important not to share. I was talking to Mike, who's an executive coach specializing in personal development. He's the one who really brought it out of me. Mike and me during our in-person meetup last month I told him, "I HATE this concept of finding yourself." He leaned in. "Good. Tell me more. I remember when I was younger, my mom wanted to get me help because I was screwing up....
Your boy is back after a 10-day social media detox. I needed the break. I was getting bored with the content flooding my feed. (including my own) 😢 So I unplugged completely. Spoke at the Empowered Podcasting Conference. Hit Disney World with my family. (even met the Supreme Leader, Kylo Ren). Empowered Podcasting 2 My son being mentored by the Supreme Leader Then I took a few days to sit, reflect, and figure out what was bugging me. Here's what I discovered: I've been stuck between two...
Hey Reader, I'm coming to you from Charlotte this morning. I'm getting ready to speak at the Empowered Podcasting Conference. (more to come on that next week) 🤗 But let's get into why I'm hitting your inbox today... Last month I dropped an uncut solo podcast. But I never expected what happened next. The outpouring of gratitude, support, and love from the people who listened blew me away. And I understand why. It’s because it was uncut. It was transparent. It was emotional. It was more human...