weird observation about the LinkedIn algorithm
|
Really interesting observation about LinkedIn's organic reach Take a look at these 2 posts... Post #1: 2,944 views Both had similar engagement. (Actually, the first one had MORE.) So why did the second post get 10X the views? Because the LinkedIn algorithm has changed. Massively. Here's what I learned. This comes directly from LinkedIn executives... Engagement used to be EVERYTHING. Not anymore. Now LinkedIn prioritizes 3 things: 1. Relevance 2. Expertise 3. Engagement I was getting frustrated for MONTHS. "Why am I getting hundreds of likes and comments... but my posts aren't being sent out?" Now I get it. LinkedIn wants tactical advice. Not engagement bait. (there was a lot of this!) So here's what this means for your content: If you want NEW eyes on your content: If you want to nurture your existing audience: Both have their place. But now you know which one to use when. And of course, once you get those new eyes... You need to know how to capitalize on them. But that's for another day. More to come... 😉 |
Coach Danny D
Stress-free content systems for founders and companies
6 months ago, nobody had even heard of this guy. But now he's one of the most talked-about personal branding and content marketing experts in the world. His name is Caleb Ralston. You might not recognize him, but people like me in the content game know exactly who he is. So I did some research on his content to understand how he grew so fast. I pulled his Instagram profile, sorted his content by top performers, and 4 videos were clear outliers. Miles ahead of everything else. But this is the...
If you had told me 1 year ago that I'd own an AI software company, I would have laughed you out of the room. But here we are with our first 28 clients. And they all came from one simple problem: Content is hard. My clients kept coming back to me, saying the same thing: "Danny, I love the videos. But I want more. I want newsletters. I want LinkedIn posts. I want to start a YouTube channel. I want all this stuff. And I kept asking myself the same question: How do I give them more content...
I was hanging out with homey, Travis, yesterday. He's a seasoned entrepreneur who's owned several businesses. He asked me how things were going. Business is growing. Boys are getting older. Life is good. Yes. Things are moving in the right directon but I'm still digging out of a hole. See, before I started my business, I put myself in a pretty deep financial hole. And while I've made a lot of progress over the last 3 years, I'm still climbing. My wife asks about the house. "When are we...