weird observation about the LinkedIn algorithm
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Really interesting observation about LinkedIn's organic reach Take a look at these 2 posts... Post #1: 2,944 views Both had similar engagement. (Actually, the first one had MORE.) So why did the second post get 10X the views? Because the LinkedIn algorithm has changed. Massively. Here's what I learned. This comes directly from LinkedIn executives... Engagement used to be EVERYTHING. Not anymore. Now LinkedIn prioritizes 3 things: 1. Relevance 2. Expertise 3. Engagement I was getting frustrated for MONTHS. "Why am I getting hundreds of likes and comments... but my posts aren't being sent out?" Now I get it. LinkedIn wants tactical advice. Not engagement bait. (there was a lot of this!) So here's what this means for your content: If you want NEW eyes on your content: If you want to nurture your existing audience: Both have their place. But now you know which one to use when. And of course, once you get those new eyes... You need to know how to capitalize on them. But that's for another day. More to come... 😉 |
Coach Danny D
Stress-free content systems for founders and companies
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