what happens when you stop writing hooks
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Let’s get one thing straight: hooks are important. There’s no shortage of content these days. If your posts don’t grab attention immediately, people scroll right by. But here’s what I’ve been noticing… The hooks we’ve been taught to use? They’re not working anymore! You know the ones:
These are manufactured. Formulaic. Obvious. And honestly… people are kinda tired of them. I had this revelation when my content advisor pointed something out: “Your second line is always better than your first.”
Why?
Because the first line is the planned hook.
And the second line is where I start improvising and actually say something real.
And it’s not just me. Even the content juggernauts like Gary Vee and Hormozi are shifting. They’re not scripting hooks any more. They’re answering real questions and capturing real moments, and their teams are finding the hook after the content is done. I’ve been doing this with my clients, too. We start filming. They do the same thing every time. They over-explain and give too much context. But then, finally, they hit a line that lands... That’s the hook! We cut everything else. And suddenly, the content flows. Let me show you a preview of how we do this... I asked a client, “Do I need websites, logos, landing pages, all that stuff now that I’ve started my own consulting business?” Here’s what he said — with all the fluff crossed out:
The one thing that you need in a business,
And all you need to focus on in order to get that are conversations with people who either have the problem or proximity to the problem that you solve.
That simple. Everything else is a distraction...
That’s the hook. Not a hack. Not a formula. Just the truth, said clearly. So here’s my advice if you're creating content (especially video): Don't plan the hook. Let it reveal itself naturally. Talk about what matters to your audience. Cut the fluff. And boom — you've got a way more powerful hook than you could've ever written! Danny ✌️ PS. If you’re struggling to find topics and stay consistent, or your videos look like hot garbage because you're a mediocre video editor trying to be a pro, holler at your boy. Let’s put the whole thing on easy mode. |
Coach Danny D
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