​

As an entrepreneur I have 1 rule:

Never start a project without a plan.

Yet, most people will hit “record” without a plan.

They ramble, lose focus, and their audience tunes out before the good stuff.

That’s why I created the Get-Give-Ask method.

A simple framework to help you make videos that not only grab attention but also attract your ideal clients.

When you use this method, you’ll not only hook your audience but also leave them wanting more...

And more importantly, wanting to work with you.

Let’s break it down…

(Make sure to read to the end to see where most are dropping the ball).

Get Their Attention!

If you don’t hook your audience in the first two seconds, they’re gone. Period.

Onto the next one.

They need to see your video and know exactly what it’s about and why they should watch it.

There are 2 ways to achieve this: A strong opening statement and a visual hook.

Let’s take a look at an example from one of my clients:

So before you post any video, ask yourself if YOU would stop scrolling.

Because the goal of your opening is for your audience to stick around long enough to hear your message.

Give Them Value

Now that you’ve got their attention, it’s time to deliver.

Everybody tells you to give value but nobody talk about what that actually means.

The best value you can give is your unique experiences and point of view.

Generic tips that you read in a book or looked up on Google aren't going to help you build trust and credibility.

Definitely share lessons that you learned, but never forget to talk about how you’ve implemented them.

All of my best content talks about things I’ve done in my own business.

The clients I’ve worked with, and my bold opinions about happenings in my industry.

This kind of content opens people up to new perspectives (more importantly your perspective), which make them think differently.

Another value bomb is to give them a quick win.

A simple tip they can apply immediately and get a positive result.

This is how you will gain the trust of your ideal clients.

When do this consistently, they will start to raise their hands to work with you.

Guide Them to a Next Step

Here’s where most people drop the ball: they don’t ask for anything.

Mainly, it’s because they feel awkward about asking.

Like they’re a sleazy used car salesman.

But did you not just give them a ton of value?

Your video needs to end with an ask - a simple next step for the viewer to take.

Without an ask, you’re leaving opportunities on the table.

You’ve earned their attention and trust, now guide them toward the next step.

Your 'Ask' doesn’t have to be aggressive. It can be as simple as:

• “If this was helpful, share it with a friend.”
• “If you want more tips to grow with video, give me a follow.”
• "Want to put your video on easy mode and attract clients on LinkedIn? DM me Easy and I’ll reach out to you directly."

This is how you turn a casual viewer of your video into a qualified lead for your business.

What I Hope for You

Video doesn’t have to be complicated.

With the Get-Give-Guide method, you have a simple, repeatable structure to create content that connects with your audience and drives results.

Start small. Pick one idea, follow this framework, and hit record.

And remember: practice makes progress.

You’ve got this.

Talk soon,
Danny

⏪ ICYMI: Last Week's Best Content

• ​Ryan posts daily videos but not like this one - Taking him from podcast clips to legitimate short-form video.
• ​"Stories make the best content" - Your telling yours, but is anyone actually listening?
• ​I turned off the notifications on my phone - Here's what happened...