I was on a Zoom with 12 people who hired me, and I noticed a pattern I had never seen this clearly before.

On Monday, we did the kickoff call for the Content on Easy Mode Community.

To help everyone get to know each other, we went around the room and did introductions.

I didn’t even ask this question, but people started volunteering how they found me and why they joined.

Here’s what shocked me:

• 4 people first discovered me because I presented inside communities they were already part of​
  (and it was four different communities 😮)
• Another 4 people attended a long-form workshop I hosted

That means 75%+ of the room came from longer, more interactive experiences with me.

Now it's clicking.

Because I also recently watched a video where Alex Hormozi shared his 2026 social media strategy, and the #1 thing he’s focused on is live streams.

Because people want to feel comfortable and connected to you before they buy.

He said that usually takes about 2 hours of time with you.

Now think about this for a second…

My videos are usually 45 seconds to 1 minute long. That means someone would have to watch 100 of my videos to spend the same amount of time with me as one live event.

So let me break this down simply so you can apply it to your business.

Your goal is time.

The more time people spend with you:

• the faster they trust you
• the more confident they feel
• the more willing they are to give you money

Here are a few options for how to apply this:

If you’re brand new: Start with free consultations.
It’s the most intimate format and lets you show someone exactly how you think and how you help.

Next level:​
Run your own workshops. Even if only 4 or 5 people show up. Even if you convert zero. The trust and connection still get built, and they often come back later.

Lastly:​
Guest everywhere your ideal clients already are. Run a workshop inside another community. Go on podcasts. Do live streams. Collaborate with peers in your industry. These experiences introduce you to brand new audiences and send people down a rabbit hole of consuming more of your content.

I just gave you a lot. Don’t do all of it.

Apply one thing.

Baby steps.

Cheers,
Coach D ✌️

PS. We still have openings in the community for business owners who want to grow and land more clients on LinkedIn in 2026. Reply back if you'd like to grab one.

Danny DelVecchio Founder of Content On Easy Mode ​https://contentoneasymode.com/​

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