we're all guilty
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99% of business owners I speak to are terrified to niche down. They think that if they get too specific, they'll miss out on sales. Miss out on opportunities. That nobody will see or interact with their content. I get it. It feels risky. But with social media getting more saturated and growth getting harder (especially on LinkedIn), being hyper-niche is actually an unfair advantage, not a concern. Let me explain. If you've ever been to the Carolinas, you've probably seen Cheerwine. It's a cherry soda that's been around since 1917. Their tagline is literally "The South's Unique Cherry Soft Drink." Now, Cheerwine will never take up the shelf space of Coca-Cola. And they're not trying to. They own THEIR section of the shelf. The section for people who want something different. Something regional. Something with a story. When someone in the South wants a cherry soda, they don't reach for Coke. They reach for Cheerwine. One of the best examples I've seen in my business is my client, Katrina. She's an accountant. But not just any accountant. She does cross-border accounting services. That means when a European company wants to get U.S. investment, she does the accounting conversion. Converts it from European currency to U.S. dollars so they can pitch to American investors. Super specific. Super niche. Not everybody is going to see her videos. Maybe 10 likes on a good post. But here's what's happened: The big accounting firms (the ones she technically competes against) have noticed her. And these big firms? They can't take on the smaller clients. So what do they do? They refer those clients to Katrina. She's getting referrals from her own competitors. Because she's the first person they think of when someone needs cross-border accounting at a smaller scale. She's the Cheerwine of her industry. She owns her shelf. That's the power of going super specific with your positioning on social. You don't need to become Coca-Cola. You just need to own YOUR section. Does this resonate? If you've got a niche product or service and you're wondering how to stand out, hit reply and tell me what you do. I'd love to hear about it. Talk soon,
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Coach Danny D
Stress-free content systems for founders and companies
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