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I was hanging out with homey, Travis, yesterday. He's a seasoned entrepreneur who's owned several businesses. He asked me how things were going. Business is growing. Boys are getting older. Life is good. Yes. Things are moving in the right directon but I'm still digging out of a hole. See, before I started my business, I put myself in a pretty deep financial hole. And while I've made a lot of progress over the last 3 years, I'm still climbing. My wife asks about the house. "When are we getting a house? When are we getting a house?" I get it. She's an interior designer. She wants her own house to decorate! She has her doubts that we'll be renting forever. (I do love renting. It's low responsibility if problems happen. And I'm not a handyman at all. 😂) But even though it's been a slow climb out of debt... I'm not worried. And there's a big reason why. In the 4 years I've been building this business, I've probably spent six-figures on coaching, mentors, and programs. Not once have I regretted it. Not ONE time. Every single investment I made in myself gave me a significant return. And that's the thing about investing in yourself. It's never a bad bet. Because when you invest in yourself, you're betting on your ability to learn. To put in the work. To figure it out. And if you've overcome hard things before (and I know you have), then you already have the evidence that you can do it again. Travis said something that stuck with me. He said the reason I'm willing to make these investments is that I know myself. I've been through enough to trust that I'll show up. That I'll do the work. That I'll iterate until I get it right. Are you holding back on a big investment right now? Waiting for the "right time"? I get it. But there's never a bad time to bet on yourself. It's always better to invest in optimism over pessimism. Happy Weekend, |
Stress-free content systems for founders and companies
If you had told me 1 year ago that I'd own an AI software company, I would have laughed you out of the room. But here we are with our first 28 clients. And they all came from one simple problem: Content is hard. My clients kept coming back to me, saying the same thing: "Danny, I love the videos. But I want more. I want newsletters. I want LinkedIn posts. I want to start a YouTube channel. I want all this stuff. And I kept asking myself the same question: How do I give them more content...
I was on a Zoom with 12 people who hired me, and I noticed a pattern I had never seen this clearly before. On Monday, we did the kickoff call for the Content on Easy Mode Community. To help everyone get to know each other, we went around the room and did introductions. I didn’t even ask this question, but people started volunteering how they found me and why they joined. Here’s what shocked me: 4 people first discovered me because I presented inside communities they were already part of(and...
I go to the gym every morning. Part of my workout is a 30-40 minute cardio session. I used to do the treadmill, but I hurt my ankle, so I've been on the elliptical. (I'm getting old.) 😢 For the last 3 years, while I do cardio, I've been watching TV shows. I decided to change that up this year. Started last week. Instead of TV shows, I've been watching YouTube videos. All stuff related to my business. How to create better content, how to generate more leads, trends in the social media world I...