I doubled my revenue and profits in 2024. 🥳
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And I've laid out my plan to repeat that success in 2025.

Because I'm such a generous guy, I'm sharing the four strategies I'm implementing to make more money this year.

(If you prefer to watch this as a video on YouTube, click here).

1. Introducing the Let's Make a Video Podcast

I’ve been itching to start a podcast.

My journey as a content creator began as a podcaster back in 2015.

I’ve tried and failed several times to get back to podcasting because I couldn't find the right angle I was excited about.

Until now...

I'm turning my Video On Easy Mode service into a podcast.

Each episode will be a behind-the-scenes look at the strategy and filming, followed by the big reveal of the final video.
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These 5-minute episodes will feature some cool people I’ve met while building my business. (you may recognize a few 😉)

This experiment may fail miserably, but I‘m committed to doing 50 episodes this year, and I feel good about it.
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I'm looking for the podcast to accomplish 2 things:

1. Guests will help me get in front of new audiences and showcase my talent for helping people create high-quality videos.

2. Drive more to my YouTube channel. (hint hint)

2. Email

Hopefully, you can tell that I’ve been working hard to improve my newsletter, which is tough for me as a guy who prefers video to writing.
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But thanks to help from Haley Lyttle, I’ve been able to consistently deliver high-quality content and significantly improve the metrics.
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I’ve been paying close attention to guys like Justin Welsh and Matt Barker, who have mastered moving their social media audiences to their email lists and making offers through email.

I commit to doing 2 LinkedIn posts per week designed to get people to my list and run one email campaign monthly for one of my offers or workshops.

3- Live Workshops

Last year, I ran my first paid workshop in September. I made $900, and I ended up signing two clients.
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Then I didn’t run anymore! I dropped the ball on this! 😬
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I got killer feedback from the workshop, which yielded great results, so I’m committed to running 8 workshops in 2025. ​
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I’m gonna test a mix of paid and free to see what works and make adjustments from there.

4- New Products

Video on Easy Mode is kicking ass.

It’s getting consistent quality leads. The clients are super happy with the results.

The challenge is that I get a ton of interest in the service from people who don’t have the revenue levels to afford a premium service.

I was there just two years ago... New in my businesses and eager to grow but completely bootstrapping it.

These are the people that I want to help most!

So, I created a lower-ticket version of the service that still delivers the Coach D experience.
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I soft-launched it a few weeks back, and the signs are positive.

I’ve had tons of interest and filled all my spots for it.

We’re also working on another product called Testimonials on Easy Mode, a variation of our service where we interview your clients and collect high-quality video testimonials.
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This is a higher-ticket service that will be focused on a different audience, and I’m going to use different channels for sales and marketing.

I’m currently working with a fractional sales guy, and I can see re-investing all of the revenue generated from this product to run ad campaigns for it.

And the 3rd product is to create a self-paced digital course for video on easy mode.

It’s a no-brainer at this point.

All the content is there.

It’s just a matter of packaging it up.

This won’t be a huge focus, but any extra revenue it brings in is just a bonus.

PS.

Check the bottom section or book an appointment with me to learn more about any of these services.

⏪ ICYMI: Last Week's Best Content

• ​The post style that always gets leads - this is part of a new series where I come up with video ideas for different types
• ​How to land your next client with video - Here's how I do it...
• ​I posted 467 videos on LinkedIn - this is my No. 1 lesson for anyone who is getting started with video