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I doubled my revenue and profits in 2024. 🥳 Because I'm such a generous guy, I'm sharing the four strategies I'm implementing to make more money this year. (If you prefer to watch this as a video on YouTube, click here). 1. Introducing the Let's Make a Video Podcast I’ve been itching to start a podcast. My journey as a content creator began as a podcaster back in 2015. I’ve tried and failed several times to get back to podcasting because I couldn't find the right angle I was excited about. Until now... I'm turning my Video On Easy Mode service into a podcast. Each episode will be a behind-the-scenes look at the strategy and filming, followed by the big reveal of the final video. This experiment may fail miserably, but I‘m committed to doing 50 episodes this year, and I feel good about it. 1. Guests will help me get in front of new audiences and showcase my talent for helping people create high-quality videos. 2. Drive more to my YouTube channel. (hint hint) 2. Email Hopefully, you can tell that I’ve been working hard to improve my newsletter, which is tough for me as a guy who prefers video to writing. I commit to doing 2 LinkedIn posts per week designed to get people to my list and run one email campaign monthly for one of my offers or workshops. 3- Live Workshops Last year, I ran my first paid workshop in September. I made $900, and I ended up signing two clients. 4- New Products Video on Easy Mode is kicking ass. It’s getting consistent quality leads. The clients are super happy with the results. The challenge is that I get a ton of interest in the service from people who don’t have the revenue levels to afford a premium service. I was there just two years ago... New in my businesses and eager to grow but completely bootstrapping it. These are the people that I want to help most! So, I created a lower-ticket version of the service that still delivers the Coach D experience. I’ve had tons of interest and filled all my spots for it. We’re also working on another product called Testimonials on Easy Mode, a variation of our service where we interview your clients and collect high-quality video testimonials. I’m currently working with a fractional sales guy, and I can see re-investing all of the revenue generated from this product to run ad campaigns for it. And the 3rd product is to create a self-paced digital course for video on easy mode. It’s a no-brainer at this point. All the content is there. It’s just a matter of packaging it up. This won’t be a huge focus, but any extra revenue it brings in is just a bonus. PS. Check the bottom section or book an appointment with me to learn more about any of these services. ⏪ ICYMI: Last Week's Best Content
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Stress-free content systems for founders and companies
This may be hard to hear. But every problem in your business is a YOU problem. It’s not the market. Or the economy. Or the employee who doesn’t listen. Or the annoying customer. It’s YOU. I sat down with my homey, Travis Howard, who delivered this tough love to me during the latest episode of the podcast. Travis is a former cannabis attorney turned consultant. He’s worked with everyone from scrappy startups to companies that just raised $500 million. Here’s how he put it: “Every business...
At some point in our businesses, we’ve all worked with a client who SUCKS. Every time they message you or their name pops up in your calendar, it literally sucks the life out of you. And we’d do just about anything to avoid having another client like that. One of my best homies has mastered the art of ONLY landing dream clients. His name is Moe Choice. And his secret? He really doesn’t care what other people think of him. A lot of people don’t like Moe. They don’t like his ranting. They don’t...
In 2015, I had an engaged audience of 500,000 listeners for my podcast... BUT I made $0. I had no idea how to MONETIZE my content. Over 3 years running a content agency and consultancy, I’ve spoken with hundreds of business owners about creating content. In fact, I actually asked 319 of them what their biggest challenge is... No. 1 Answer: My content doesn’t bring in business No. 2 Answer: It takes way too much time to produce. Nothing else is even close. I set out to build a solution that...