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I doubled my revenue and profits in 2024. 🥳 Because I'm such a generous guy, I'm sharing the four strategies I'm implementing to make more money this year. (If you prefer to watch this as a video on YouTube, click here). 1. Introducing the Let's Make a Video Podcast I’ve been itching to start a podcast. My journey as a content creator began as a podcaster back in 2015. I’ve tried and failed several times to get back to podcasting because I couldn't find the right angle I was excited about. Until now... I'm turning my Video On Easy Mode service into a podcast. Each episode will be a behind-the-scenes look at the strategy and filming, followed by the big reveal of the final video. This experiment may fail miserably, but I‘m committed to doing 50 episodes this year, and I feel good about it. 1. Guests will help me get in front of new audiences and showcase my talent for helping people create high-quality videos. 2. Drive more to my YouTube channel. (hint hint) 2. Email Hopefully, you can tell that I’ve been working hard to improve my newsletter, which is tough for me as a guy who prefers video to writing. I commit to doing 2 LinkedIn posts per week designed to get people to my list and run one email campaign monthly for one of my offers or workshops. 3- Live Workshops Last year, I ran my first paid workshop in September. I made $900, and I ended up signing two clients. 4- New Products Video on Easy Mode is kicking ass. It’s getting consistent quality leads. The clients are super happy with the results. The challenge is that I get a ton of interest in the service from people who don’t have the revenue levels to afford a premium service. I was there just two years ago... New in my businesses and eager to grow but completely bootstrapping it. These are the people that I want to help most! So, I created a lower-ticket version of the service that still delivers the Coach D experience. I’ve had tons of interest and filled all my spots for it. We’re also working on another product called Testimonials on Easy Mode, a variation of our service where we interview your clients and collect high-quality video testimonials. I’m currently working with a fractional sales guy, and I can see re-investing all of the revenue generated from this product to run ad campaigns for it. And the 3rd product is to create a self-paced digital course for video on easy mode. It’s a no-brainer at this point. All the content is there. It’s just a matter of packaging it up. This won’t be a huge focus, but any extra revenue it brings in is just a bonus. PS. Check the bottom section or book an appointment with me to learn more about any of these services. ⏪ ICYMI: Last Week's Best Content
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Stress-free content systems for founders and companies
In 2015, I had an engaged audience of 500,000 listeners for my podcast... BUT I made $0. I had no idea how to MONETIZE my content. Over 3 years running a content agency and consultancy, I’ve spoken with hundreds of business owners about creating content. In fact, I actually asked 319 of them what their biggest challenge is... No. 1 Answer: My content doesn’t bring in business No. 2 Answer: It takes way too much time to produce. Nothing else is even close. I set out to build a solution that...
I'm 42 years old, and I have $0 saved for retirement. 😬 Most financial advisors would probably judge me and run in the opposite direction. What they don't know is that: I emptied out my savings to pay off my wife's student loans so we can afford to buy our first home. I emptied it out again to keep the lights on for my family while I was building my business. When I told this Derek Coburn, he didn't judge me at all. He APPLAUDED me. Because Derek has a very different perspective on...
Yesterday, I saw a post calling Alex Hormozi a liar. (of course, the post got a ton of attention) But I don't think he's a liar at all. I don't think most business entrepreneur gurus you see on social media, with millions of views and followers, are lying to you. They're just playing a completely different game. The audience that they've built gives them leverage that you do not have as somebody with 1,000, 5,000 or even 10,000 followers. And does that mean that I'm not going to take some of...