Reader, it took me 7 months of posting every single day before I landed my first client. In the last year, my one-person business has pulled in over $300,000. And now, I’m trying something new, something I’ve seen work some magic for other brands. Building in public. If you’ve been following brands like Mid-Day Squares or founders like those behind Trello and Kit, you’ve seen it in action. They let their audience in on the process, sharing the wins, the mistakes, and everything in between. It’s not about putting up a perfect front. It’s about being transparent, inviting people into your journey, and letting them see the reality of building something from scratch. This approach does three things:
Recently, I shared a big goal: $150K in sales by the end of Q4. And I’m letting you in on the journey. Each step, each challenge, each small win. It’s nerve-wracking, but it’s also the most genuine way to build something that resonates. In a podcast episode I listened to recently, Kane Kallaway shared the billion-view blueprint for video content:
(Last link in the 'That's Dope' section below). And these principles aren’t just for video, they apply to everything you do in business. And when you combine them with the transparency of building in public, it becomes a powerful way to grow. So, if you’re thinking about building your own audience or sharing your process more openly, here’s what I’ve learned so far:
That’s it for this week. I’ll be sharing more behind-the-scenes updates on my LinkedIn and in these newsletters, so stay tuned if you’re curious to see how this experiment plays out. Peace! ✌🏼 🤘🏼That's Dope
⏪ ICYMI: Last Week's Best Content
|
Elevating founders with social video. I'll put your video on "easy mode" and drive revenue on LinkedIn and beyond.
Most people think having more views and followers on LinkedIn and social media will make you more money. And it makes sense because that’s what you’re being told all day, every day, by all the influencers and growth hackers. They fool you into believing that when you reach hundreds of thousands of people a day, you’ll have passive income rolling in, while you sit on the couch eating bonbons and watching Netflix. And this bullshit advice leads you to… Feel pressured to post 3x a day Make...
Look Reader, I know you didn’t start your business to become a content creator. But if you want to stand out from your competitors and attract new clients, you can’t ignore content.The good news? Your content doesn’t have to be boring, or overwhelming to create. I had a client, an architect who once told me:"I didn’t get into architecture to make TikToks. But now, I feel like I have to just to get noticed." He wasn’t wrong. Without good content, it’s hard to stand out. But here’s the thing:...
Thanksgiving is one of those holidays that can feel like a marathon. Big dinners, big plans, big expectations. But this year, I’m keeping it simple. Since we moved, it’s just the four of us - me, my wife, and the kids. Low-key. No hustle. Just us making some pumpkin pie together. I bring this up because the holidays bring out two versions of us: the hustler and the human. The hustler is busy wrapping up projects, making plans, and - if you’re on LinkedIn - feeling like you need to post every...