Which of these stops you from creating videos?
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What's the difference between a creator getting noticed in the video feed and a creator struggling to be seen? This isn't meant to be some "gotcha" question. It’s something I’m constantly thinking about — for my clients and for myself. Now, I'm not claiming to be the top video 'guru,' I spent years failing repeatedly. But in the last year, I've made $300,000 creating videos for myself and my clients. At the end of the day, there is one thing that gets a creator noticed vs. one who isn't being seen. It's not perfect lighting. It's not having a 'camera-ready' face. It's not even knowing every single detail before you hit record. And it's definitely not about waiting until you feel 'ready' to step in front of your audience. Which of these has been stopping you? If it's not any of that, then you might say it's the creator's authority that makes or breaks the video. And I'd agree with you here - to an extent. Because I've had plenty of clients with smaller followings blow up after introducing videos. Fine, if it's not their authority - it's their niche. Sure, being in the right niche helps. It's no secret that personal branding and video are having their moment right now. But here's some food for thought: "The secret to success is to do the common thing uncommonly well." — John D. Rockefeller In other words, your success isn't about the niche itself but about how you approach and shape it to make it uniquely yours. My client Phil Risher, works with local service-based companies. Not something you see a lot these days on LinkedIn. And he's absolutely crushing it. (Check out the 2nd link in the ICYMI section to watch a BTS with him and me). What is it then? Here's the truth... All it comes down to: Showing up as yourself, consistently. (I talk more about this in a post I put up last week about Nadia Caterina Munno, check it out in the ICYMI section at the end of the email) When you hit record and let your personality come out, people feel it. They see you - your insights, your passion, your quirks. And that's what sticks. It's what builds trust and keeps people coming back. I know because I've been there. Even after thousands of videos, I still get that little sting of doubt. I wonder if I'm gonna say the right thing, if people will resonate with my message that day, or if my video will get lost in the feed. I can promise you something though. Each time you show up, it gets a little easier. Confidence builds, connections deepen, and suddenly creating video content isn't such a forced performance. And here's the real upside. When you show up authentically and consistently, doors open:
Creators looking to take their business to the next level continue to show up on video because they all know: People buy from people they know, like, and trust. Consistency and authenticity are what count. Show up as you, again and again, and let the rest take care of itself. Every time you hit record, you’re making an impact. You’re building trust, creating connections, and proving that you have something valuable to share. Success has never been about fitting into a mold. You've got this, and I've got your back 🤘🏼That's Dope
⏪ ICYMI: Last Week's Best Content
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Coach Danny D
Stress-free content systems for founders and companies
I'm 42 years old, and I have $0 saved for retirement. 😬 Most financial advisors would probably judge me and run in the opposite direction. What they don't know is that: I emptied out my savings to pay off my wife's student loans so we can afford to buy our first home. I emptied it out again to keep the lights on for my family while I was building my business. When I told this Derek Coburn, he didn't judge me at all. He APPLAUDED me. Because Derek has a very different perspective on...
Yesterday, I saw a post calling Alex Hormozi a liar. (of course, the post got a ton of attention) But I don't think he's a liar at all. I don't think most business entrepreneur gurus you see on social media, with millions of views and followers, are lying to you. They're just playing a completely different game. The audience that they've built gives them leverage that you do not have as somebody with 1,000, 5,000 or even 10,000 followers. And does that mean that I'm not going to take some of...
I had this major breakthrough during a client call yesterday. And it's a little personal, but I think it's too important not to share. I was talking to Mike, who's an executive coach specializing in personal development. He's the one who really brought it out of me. Mike and me during our in-person meetup last month I told him, "I HATE this concept of finding yourself." He leaned in. "Good. Tell me more. I remember when I was younger, my mom wanted to get me help because I was screwing up....