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What's the difference between a creator getting noticed in the video feed and a creator struggling to be seen?

This isn't meant to be some "gotcha" question.

It’s something I’m constantly thinking about — for my clients and for myself.

Now, I'm not claiming to be the top video 'guru,' I spent years failing repeatedly.

But in the last year, I've made $300,000 creating videos for myself and my clients.

At the end of the day, there is one thing that gets a creator noticed vs. one who isn't being seen.

It's not perfect lighting.

It's not having a 'camera-ready' face.

It's not even knowing every single detail before you hit record.

And it's definitely not about waiting until you feel 'ready' to step in front of your audience.

Which of these has been stopping you?

If it's not any of that, then you might say it's the creator's authority that makes or breaks the video.

And I'd agree with you here - to an extent.

Because I've had plenty of clients with smaller followings blow up after introducing videos.

Fine, if it's not their authority - it's their niche.

Sure, being in the right niche helps.

It's no secret that personal branding and video are having their moment right now.

But here's some food for thought:

"The secret to success is to do the common thing uncommonly well." — John D. Rockefeller

In other words, your success isn't about the niche itself but about how you approach and shape it to make it uniquely yours.

My client Phil Risher, works with local service-based companies. Not something you see a lot these days on LinkedIn. And he's absolutely crushing it. (Check out the 2nd link in the ICYMI section to watch a BTS with him and me).

What is it then?

Here's the truth...

All it comes down to:

Showing up as yourself, consistently. (I talk more about this in a post I put up last week about Nadia Caterina Munno, check it out in the ICYMI section at the end of the email)

When you hit record and let your personality come out, people feel it.

They see you - your insights, your passion, your quirks. And that's what sticks. It's what builds trust and keeps people coming back.

I know because I've been there.

Even after thousands of videos, I still get that little sting of doubt.

I wonder if I'm gonna say the right thing, if people will resonate with my message that day, or if my video will get lost in the feed.

I can promise you something though.

Each time you show up, it gets a little easier.

Confidence builds, connections deepen, and suddenly creating video content isn't such a forced performance.

And here's the real upside.

When you show up authentically and consistently, doors open:

• You’re seen and heard by the right people.
• You build trust and credibility with your audience.
• You create real, meaningful connections that lead to growth and new opportunities.

Creators looking to take their business to the next level continue to show up on video because they all know:

People buy from people they know, like, and trust.

Consistency and authenticity are what count. Show up as you, again and again, and let the rest take care of itself.

Every time you hit record, you’re making an impact. You’re building trust, creating connections, and proving that you have something valuable to share.

Success has never been about fitting into a mold.

You've got this, and I've got your back

🤘🏼That's Dope

• ​Deion Sanders is the most undervalued coach in college football - Watch how Joe Pompliano leverages data-driven storytelling for maximum impact and engagement.
• ​Pretty Little Marketer takes the pretty BIG stage - Take a look at this example of vlogging that's authentic, engaging, and made to build on a personal brand.
• ​This guy had a better chance of being murdered and or going to jail - Storytelling is the ultimate 'hack' to connect with your audience, read this one and check out how Ronnel Richards is doing it.

⏪ ICYMI: Last Week's Best Content

• ​Which of these stops you from creating videos?​
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• ​Create VIRAL LinkedIn content in MINUTES on easy mode!​