Elevating founders with social video. I'll put your video on "easy mode" and drive revenue on LinkedIn and beyond.
Which of these stops you from creating videos?
|
What's the difference between a creator getting noticed in the video feed and a creator struggling to be seen? This isn't meant to be some "gotcha" question. It’s something I’m constantly thinking about — for my clients and for myself. Now, I'm not claiming to be the top video 'guru,' I spent years failing repeatedly. But in the last year, I've made $300,000 creating videos for myself and my clients. At the end of the day, there is one thing that gets a creator noticed vs. one who isn't being seen. It's not perfect lighting. It's not having a 'camera-ready' face. It's not even knowing every single detail before you hit record. And it's definitely not about waiting until you feel 'ready' to step in front of your audience. Which of these has been stopping you? If it's not any of that, then you might say it's the creator's authority that makes or breaks the video. And I'd agree with you here - to an extent. Because I've had plenty of clients with smaller followings blow up after introducing videos. Fine, if it's not their authority - it's their niche. Sure, being in the right niche helps. It's no secret that personal branding and video are having their moment right now. But here's some food for thought: "The secret to success is to do the common thing uncommonly well." — John D. Rockefeller In other words, your success isn't about the niche itself but about how you approach and shape it to make it uniquely yours. My client Phil Risher, works with local service-based companies. Not something you see a lot these days on LinkedIn. And he's absolutely crushing it. (Check out the 2nd link in the ICYMI section to watch a BTS with him and me). What is it then? Here's the truth... All it comes down to: Showing up as yourself, consistently. (I talk more about this in a post I put up last week about Nadia Caterina Munno, check it out in the ICYMI section at the end of the email) When you hit record and let your personality come out, people feel it. They see you - your insights, your passion, your quirks. And that's what sticks. It's what builds trust and keeps people coming back. I know because I've been there. Even after thousands of videos, I still get that little sting of doubt. I wonder if I'm gonna say the right thing, if people will resonate with my message that day, or if my video will get lost in the feed. I can promise you something though. Each time you show up, it gets a little easier. Confidence builds, connections deepen, and suddenly creating video content isn't such a forced performance. And here's the real upside. When you show up authentically and consistently, doors open:
Creators looking to take their business to the next level continue to show up on video because they all know: People buy from people they know, like, and trust. Consistency and authenticity are what count. Show up as you, again and again, and let the rest take care of itself. Every time you hit record, you’re making an impact. You’re building trust, creating connections, and proving that you have something valuable to share. Success has never been about fitting into a mold. You've got this, and I've got your back 🤘🏼That's Dope
⏪ ICYMI: Last Week's Best Content
|
Coach Danny D
Elevating founders with social video. I'll put your video on "easy mode" and drive revenue on LinkedIn and beyond.
Most people think having more views and followers on LinkedIn and social media will make you more money. And it makes sense because that’s what you’re being told all day, every day, by all the influencers and growth hackers. They fool you into believing that when you reach hundreds of thousands of people a day, you’ll have passive income rolling in, while you sit on the couch eating bonbons and watching Netflix. And this bullshit advice leads you to… Feel pressured to post 3x a day Make...
Look Reader, I know you didn’t start your business to become a content creator. But if you want to stand out from your competitors and attract new clients, you can’t ignore content.The good news? Your content doesn’t have to be boring, or overwhelming to create. I had a client, an architect who once told me:"I didn’t get into architecture to make TikToks. But now, I feel like I have to just to get noticed." He wasn’t wrong. Without good content, it’s hard to stand out. But here’s the thing:...
Thanksgiving is one of those holidays that can feel like a marathon. Big dinners, big plans, big expectations. But this year, I’m keeping it simple. Since we moved, it’s just the four of us - me, my wife, and the kids. Low-key. No hustle. Just us making some pumpkin pie together. I bring this up because the holidays bring out two versions of us: the hustler and the human. The hustler is busy wrapping up projects, making plans, and - if you’re on LinkedIn - feeling like you need to post every...